"I was really impressed by the smooth customer experience that Scrive provided… And I realized this is the future."

- Erik Utas

CEO, Hässelby Blommor

Electronic Signatures for B2B Sales: Case Study

Hässelby Blommor is one of Sweden’s largest companies in the B2B segment for plants, specializing in the design and supply of office plants, landscaping services, and floral decorations for corporate events.

Founded in 1915 as a small nursery on the outskirts of Stockholm, Hässelby Blommor has been supplying the floral decorations for the Nobel Prize ceremonies since the 1970s.


How does a century-old enterprise continue to keep pace in an increasingly competitive economy? One way is through customer service, which never goes out of style.

With over 1000 corporate customers in 6 different industries, Hässelby Blommor knows that first-class service must be a priority. “It’s important to have a fast process because we want to deliver to our customers,” explains CEO Erik Utas, “and we can’t deliver unless we have a signed contract.

Looking at their processes, where were the opportunities for time savings? The signing and returning of paper contracts stood out as a needless time drain, assuming electronic signatures could easily make that step obsolete.


Utas found exactly what he was looking for, right in Stockholm, when he came across Scrive’s e-signing solution.

"I discovered Scrive as a customer of companies who were already using Scrive, and I was really impressed by the smooth customer experience that Scrive provided. I was impressed by the simplicity and the interface and how easy it was, and I realized this is the future."

"It’s truly brilliant, and it saves us a lot of time."

- Erik Utas

CEO, Hässelby Blommor


Utas didn’t hesitate to give his own customers the same experience that so impressed him—along  with faster deliveries. And the win was on both sides: When Hässelby Blommor started signing with Scrive, administration time for customer contracts went from hours to seconds.

"Scrive has given us better control of the whole signing process. For example, we can be certain that a contract is sent to the right person and we also know if he or she has opened it. If we receive no response, an automated email is sent out as a reminder. It’s truly brilliant, and it saves us a lot of time."